Brevity

Streamlining Luxury Travel Planning with AI-Powered Recommendations

Luxury travelers often face an overload of information when planning high-end trips, relying on scattered sources and concierge services that can be slow or inconsistent. Brevity set out to simplify luxury travel planning by leveraging AI-driven recommendations and an intuitive booking experience. The challenge was to create a seamless, high-end digital experience that balanced efficiency, personalization, and exclusivity.

Platforms

  • iOS

  • Android

My Role

  • Product Design

  • UX Architecture

  • Data Flow

  • Client Communication

Research Methods

To ensure Brevity met the needs of luxury travelers, we conducted:

  • User Interviews – Spoke with 30+ high-net-worth individuals to understand their booking pain points.

  • Competitive Analysis – Reviewed luxury travel platforms and concierge services to identify gaps in convenience and personalization.

  • Usability Testing – Conducted multiple prototype tests with real users to refine navigation and AI-generated suggestions.

  • Behavioral Analysis – Studied how affluent travelers made decisions, from trip inspiration to booking.

Failed Iterations & Key Learnings

  1. Overly Complex Customization – The first iteration allowed users to customize every aspect of their trip, but testing showed they preferred smart defaults with optional fine-tuning instead.

  2. Minimalist UI vs. Rich Visuals – A hyper-minimalist approach initially failed to resonate with users who expected a more visually rich, luxurious experience. We refined the design to include high-quality imagery and elegant animations.

  3. AI-Powered Suggestions – Early AI-generated recommendations were too generic. After iteration, we improved the machine learning model to provide more personalized, context-aware suggestions based on user preferences.

Metrics & Outcomes

⏳ 50% faster trip planning compared to traditional concierge services.
📈 70% of users reported Brevity as their preferred travel planning tool after initial trials.
💎 35% increase in bookings within three months of launch.
🚀 High retention, with 60% of early users returning for future trip planning.

Key Takeaways

  • User Research & Testing guided design decisions that enhanced usability and exclusivity.

  • Iterative AI Refinement ensured personalized recommendations met high-end traveler expectations.

  • Luxury-Focused UX combined efficiency with premium aesthetics, setting Brevity apart from competitors.

Brevity successfully delivered a high-end, AI-powered travel planning experience that redefined convenience for luxury travelers. ✈️✨

Awards & Recognition

The successful completion of Brevity's Phase 1, marked by the demonstration of a Minimum Viable Product (MVP), secured millions of dollars in funding, enabling progression into Phase 2. The app has received several accolades, including:

  • W3 Awards 2022:

    • Mobile Apps & Sites: Business for Mobile (Gold)

    • Mobile Apps & Sites: Travel for Mobile (Gold)

    • Mobile Apps & Sites: Professional Services for Mobile (Silver)

    • Mobile Features: Best Visual Design Aesthetic for Mobile (Gold)

    • Mobile Features: Best User Experience for Mobile (Silver)

    • Mobile Features: Best User Interface for Mobile (Silver)